First and Only (So Far) Advertorial Published

Day 27 of the #NaNoPoblano2021 challenge, now a.k.a. “NaJanPoblano2022” (heee….) . Major Theme: “A Few of My Earliest Things”. New sub-theme: “First Published”. Related post: My Evolution as a Writer. Related page: Critic’s Corner.

When I worked for a tertiary school, I had experience copywriting a few things under the PR & Advertising Office. My next job, which was a joke, for lack of a better term, got me as Copywriter. I copywrote stuff for them but I will never know if or when and where they were published. This is a whole different story that will have to wait to be told. But let me emphasize that because that second one was a joke, I don’t count it as employment (I didn’t get paid either).

Published or not, not any of my previous works qualified as an advertorial. The online Oxford Dictionary defines “advertorial” as:

  1. a newspaper or magazine advertisement giving information about a product in the style of an editorial or objective journalistic article.
  2. early 20th century (originally US): blend of advertisement and editorial.

It is safe to say that I only had my FIRST ADVERTORIAL PUBLISHED when I joined the cancer-focused publication. There was an ex-deal and I was assigned to write the advertorial. But here’s my problem: It was basically a medical advert. Medical...Of course, I could not say no, however much I wanted to. It was my job, right?  But I was very skeptical of the would-be outcome. I wasn’t sure I could write a good advertorial. I did not want to humiliate myself. Mostly, I did not want to humiliate my bosses and cause a problem with the clients. I had to try my very darn best!!!

I was to write about a particular drug that’s for a particular type of cancer. I was to advertise, editorial-style. The good news was I was given materials to read about it. The bad news? The materials were thick. The words were quite medical and scientific. And I had to balance the medical/scientific jargon with the layman’s terms.

I remember spending nights at the dormitory’s common area reading and trying to write. Mind you, at that time, I had no laptop. I had to write notes and underline things on the photocopied pages. Cellphones weren’t that sophisticated yet back then plus, for the longest time, I used analog phones. So guess what? No access to the Internet outslde work unless I went to the Internet Cafe. That could help me understand things more but I did not want to spend my own money for that.  Surprisingly, I found that I was not nearly as ignorant as before about cancer as I thought I would be. So I wrote it.

It was not like I would just write it then we’d publish in the upcoming issue. The pharma had to check my output, which was very understandable. I did want them to check the advert so they could correct errors and I could revise things. The biggest surprise to me, however, was they hardly changed anything! I don’t even remember that they did. You wouldn’t know it just by looking at me, but inside, I was kind of dumbfounded. I didn’t expect it to be that “easy”. It gave me more confidence in myself.

That’s the advert below. I blurred the title that carries the name of the drug and the logos of the pharmaceutical company. I’m just not sure if they’d be okay with it. The words in the article are also tiny so I suggest you don’t check anymore. Personally, if I were them, I wouldn’t mind as that would be free advertisement. I’m not them, though. Additonally, I’m not sure if the product is still out there.

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First Book Review Published: “WHAT TO EAT IF YOU HAVE CANCER (A GUIDE TO ADDING NUTRITIONAL THERAPY)”

Basically, I’m just supposed to be continuing what was supposed to be finished last November. But heck, I’m so near-finished now and I’m loving this theme I came up with, anyway. It’s making me want to continue writing again. I just almost gave up a few weeks ago (more on that some other time). I’m happy to share more of myself. So, to continue…

Day 26 of the #NaNoPoblano2021 challenge, now a.k.a. “NaJanPoblano2022” (heee….) . Major Theme: “A Few of My Earliest Things”. New sub-theme: “First Published”. Related post: My Evolution as a Writer. Related page: Critic’s Corner.

Until I joined the Philippines’ first (and maybe only) cancer-focused magazine, I had never really done a book review outside school. It was not something I was sure I was good at. Honestly, I’m still not sure I’m good at it. The best I can say is “I try.” I had no plans of writing any until the Publisher/Boss asked me to review a book that someone recommended to her. So I did and had my FIRST BOOK REVIEW PUBLISHED.

The book was “What to Eat if You Have Cancer” by nutritionist-authors Maureen Keane, MS and Daniella Chase, MS. I hardly imagined that I’d review a book for cancer survivors, let alone, a book giving dietary guidelines. I’m a fiction girl, ergo, I expected to review fiction if I would ever. But there I was. I also tended to write longer, so writing this short one was a challenge. I did it, though. I survived my initiation. The book is most probably very outdated now. I haven’t checked if they’ve written any updated ones.

After that, I would go on writing two more cancer-related non-fiction reviews. Surprisingly, it was I who volunteered! Those were books that I found. One was “My Breast” by former journalist Joyce Wadler and the other, “Cancer Schmancer” by comedienne Fran Drescher. I have shared both reviews here in my blog. These experiences gave me the courage to try and join a call for book review submissions. If you are interested, I reviewed Alice Walker’s “The Color Purple” and Victor Hugo’s classic “The Hunchback of Notre Dame”.

Anyway, I think it’s possible to read the words on the image that I have provided if you just enlarge it, except I just found out now that light reflected on some parts. Sorry! I know I have the soft copy somewhere but I have to find it first.

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“THE MASKED ANGELS”

NOTE: This was written as a photo-essay about children in the cancer ward for The Big C magazine (January-March 2006, Children’s Hour section)

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Here where many wage wars, little heroes fight their own battles armed with a dash of hope and sprinkles of innocence, coated with a touch of loved ones’ tender loving care. Every smile has a story.

Imagination takes flight and little Masked Angels make where sweet dreams lie, to bask under the morning sun or traipse on a moonlit night calling out to friends hidden behind trees or under makeshift carton houses. “Pung! Huli ka!” they cry out racing towards the base to be saved.

They run and laugh and play. Sometimes they tumble. But heroes are made of sturdy stuff. After every fall they take a stand against unseen enemies in defiance. Sometimes, imagination flies back to the classroom—there’s the little girl he loves to tease; there’s the little boy who gives her candies; there’s the art section with the flowers, cars and matchstick men all drawn from their little happy hearts.

“Riiinngg!” shrills the school bell as they race towards the sweet promise of school recess. Life’s lessons seem much simpler in the confines of the classroom. Yet Masked Angels leave its four corners to learn more, much more, about living. Still, even heroes need their heroes. In moments of weakness, they come back home where wonderful kisses and warm hugs await to soothe their tired, frail frames. Surrounded by love, they are comforted by the thought that all is well in their perfect world.

But a perfect world does not exist and the world needs its heroes to dwell where courage is needed. Here where they are most vulnerable, the Masked Angels bravely fight their own battles surrounded by cold machines, going through rituals that test their strength and endurance, wearing masks to shield them from the onslaught of hidden fiends.

From the iStockphoto collection of http://www.thinkstockphotos.com

Questions are but full of the why’s: Why can’t I go home? Why can’t I go back to school? Why does Mommy cry when she thinks I’m not looking?

Like mere humans, they cry in pain and suffering, like Superman meeting his kryptonite. In all this, the Masked Angels emerge victorious, finding time to smile and laugh and be happy like it’s the most natural thing in the world. For in their heart of hearts, they know that life is all about holding on and fighting the good fight.

What you learn from a smile of a child – a story of hope, love, courage, and living.

Copyright © 2006, 2011 J.Gi Federizo

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