5 Ways to Drive High Quality Leads #ThursdayTips #NanoPoblano2019

Are you having trouble getting quality leads? Then, you are probably doing it wrong.

There are various ways to learn how to get those leads. They will not be easy and will require more time and effort to do.

5 Ways to Drive Great Leads

Below are five ways to do it, listed in random order. They may be things you already know, but they are there for emphasis.

1. Write unique and relevant articles. Make sure you do not simply copy off from other people’s works. Make sure your topic is related to what your business is offering.

If you do not create unique and relevant articles, you will end up listed far away from the first search engine results page. That is not going to help you drive high quality leads since searchers cannot find you. Content is considered king in the search engine optimization (SEO) industry.

2. Use Google AdWords. This can help you with great campaigns. You can create banner-type display ads and text ads. Maximize the use of their Keyword Planner Tool to include keywords in your ads. The tool will help identify keywords your site is ranking for and suggest some that you may try to rank for. Forget all the others that are not helping your site rank higher in search engines.

Understand how this powerful Google product works so you can use it well to boost your business standing. It is not an easy task and the service is not free. Still, work hard on your campaigns and check performance based on the results.

3. Use reputable analytical tools like Google Analytics. Google is emphasized because it is the most popular and trusted search engine. There are other analytical tools you can use; it depends on which search engines you trust. Bing has its own tools, for example, so use it, if that is your preference.

Analytics are important especially since they are oftentimes integrated with search engines: Google Analytics is with AdWords, Bing’s SEO Analyzer is with Bing Ads. Using them gives you a bigger picture of how your site is doing, why it’s not performing well, and what the possible problem(s) could be.

4. Do both on-page and off-page optimization. Optimize well, not just on-page but off-page. If content is king, optimization could be the queen—it can get you anywhere.

On-page SEO is done directly on the site. You can optimize titles, descriptions and links. It usually involves keyword search, allowing you to include keywords in creating descriptions, for instance. Meanwhile, off-page SEO is done outside the webpage. These are ways to promote your site through social media marketing, link building (e.g. online directory submissions), article submissions that link back to you, and others.

Hiring skilled SEO specialists is highly advised.

5. Learn online marketing strategies. You will need to learn new marketing strategies to get high-quality leads. Learn inbound marketing, inbound sales marketing, even email marketing. All can help you improve your business and get great leads.

Do not handle all the marketing, though. Make sure you have people to delegate tasks to. A marketing and a sales person/team will have separate tasks while still working together—Marketing will find possible leads (based on targeted “buyer personas”), Sales will work until the leads avail of your products or services. They must have the proper training on the new marketing strategies.

Marketing is very important. It is how you are going to introduce your business and let people know what you offer. The best strategies can boost business performance.

People’s attention span is too short, so you must keep their attention. They may visit your site, become leads and possibly convert into customers. Eventually, they may become what Inbound Marketing calls “evangelists”, the ones who will promote your business by word of mouth and increase your social media reach.

5 Ways to Make Use of Google AdWords #ThursdayTips

AdWords is the main advertising service that Google has been offering to the world. This means that through an online advertising platform, any business is given the opportunity to be seen around search engine results pages (SERPs). This is through paid advertisements. The main goal is be seen on the first page and be listed in the top ten results.

Considering that Google is dominating online search engines, AdWords would be a good way to invest on your own business. You could set up campaign budgets to boost rankings. You only pay when your ads get clicked on.

For a few but relevant advice, read on.

5 Ways to Use AdWords

There are various ways to use AdWords. However, those will depend on individual business needs.

Keywords play a big part in the whole system. Determine what words related to your business are usually searched for in Google. If they are similar, like “blog tips” and “blogging tips”, choose the keyword people more often type in the query box. Of course, you must work on your good content, not just depend on keywords. Keyword-dependency is how much of SEO got a bad reputation. Use SEO properly.

Below are several ways to keep in mind if you are considering using AdWords.

1. Use keywords for your site’s Search Engine Optimization (SEO)

Keywords are used in SEO, which is what you do to rank well in search engines. Through AdWord’s Keyword Planner tool, you will be able to check which of your keywords are working for you and what other ones might attract more visitors. Always make sure they are closely related to what you offer.

The Planner will tell you if certain keywords get high volume search rates. It will also tell you how competitive they are. That means if hundreds of sites use the same words or phrases, do not use them. Pick high-volume, less competitive keywords. Once you have identified them, start incorporating those keywords in your site. Get an idea as well on how much each keyword will cost for a campaign.

There are other features to help you zoom in more on the relevant words while targeting locations, languages, and others.

2. Target users through Search Network

The Search Network is focused on pay-per-click (PPC) advertising, mainly known as paid search. Under the Search Network, advertisers bid against one another for keywords they can use in their ads. When a user searches for the keyword, the bid winner’s ad may show on Google. Payment to AdWords is based on the number of clicks the ad gets.

3. Target users through Display Network

Advertisers have the option to not only create text ads. They may exhibit banner-style ads as well. The Display Network is very powerful as its audience reach across the globe is practically 90%.  People are more easily drawn to images.

4. Utilize negative keywords

AdWords have what they call “broad”, “exact” and “phrase” match keywords. Take time to understand how to use them to your advantage.

There are also “negative” keywords that are quite useful. Creating your negative keywords list will help keep your ad from showing up where they shouldn’t. For instance, when users search for “clothes” but your specific products are jackets, your ads will not be shown. This will prevent anyone who is not looking for jackets from clicking on your ads. That saves you money.

5. Do AppsStore Optimization

Google has many partnerships such as with AppsStore. Still, there are currently only a few mobile app promotions in Google Play Store.

Each of these has its advantages that you can benefit from: universal app campaigns, mobile app installs campaigns, mobile app engagement campaigns. People have increasingly become mobile-dependent, so optimize for these.

 

There is more to Google AdWords that would be very useful when you start to advertise and market your site. AdWords sounds easy, but it is not. The success of your business does not depend on AdWords alone. Rather, it’s in how you make your decisions and do your best for each campaign.

Free Site Audit Test Tools #TuesdayTips

Welcome back to #TuesdayTips.

website-checksTwo to three years ago (I am not sure now), I guest-blogged and wrote site auditing tips. It’s called How to Improve Site Performance? Audit, for Business’ Sake! If you’ve closely followed my blog (*my wishful thinking, kindly allow me this*), you’ll know how THAT ended up in my own blog now. If not, check out my message at the bottom of the page there.

There are a couple of things there worth updating, nevertheless, they’re still very useful. The article isn’t really just for businesses, but for anyone who is or wants to run a website, personal or otherwise. I do have to say that you can also apply some of them on your own free blog if you have the time, after all, we are allowed to choose themes and customize, among other things.

For today, though, I thought it best to share links to some of the tools you can use in auditing your site and even in doing a little Search Engine Optimization (SEO) and Marketing (SEM). I will just share some of the basics. You can use these tools for free to check site and page health, some of which will offer more insights so try to mind them. They do often offer paid plans, so expect that the free plans have less features. Totally up to you if you’d like to take their paid offers. Some sites, while free to use, will require registration/logins so they can give you more in-depth results.

These should really be good for quick checks only. Still, you’ll have to do research to understand them better. Do click on the links…Enjoy!!!

website-health-check

MALWARE CHECK

What is “malware”?

TOOLS:

Sucuri

Google Transparency Report

PAGE LOAD SPEED

The faster the page speed, the better.

TOOLS:

PageSpeed Insights

Pingdom Website Speed Test

Varvy.com Page Speed Optimization

ROBOTS.txt

Robots.txt Explained

Why? Check if your site’s being crawled.

TOOLS:

Varvy.com Check

SEO SiteCheckup

OnPage.org

KEYWORDS SEARCH

Understanding Keywords

TIP: If you are allowed to check, choose high-volume but low-competitive keywords

TOOLS:

SEO Book Keyword Tool

Keyword Tool

WordStream Keyword Tool

MORE IN-DEPTH SEO/SEM TOOLS

NOTE: They are more complicated, but you can get ideas from the results.

TOOLS:

Hubspot’s Website Grader

SimilarWeb.com

SEMrush.com

Moz’s Open Site Explorer

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 For some more tips on stuff, feel free to visit these pages: Wordsmithereens Niche, Tips Jar

Working with SEO #TuesdayTips

Search Engine Optimization or SEO. For the still uninitiated, SEO affects how, or where, a link to your website or webpage is seen listed on a search engine results page (SERP). Whenever one searches for specific words related to your business or to your site/page’s focus of interest, good SEO improves your chances of getting found by potential clients.

on-seoGood SEO makes use of relevant keywords. They are words and phrases that are a part of your web contents. While it sounds easy enough, it takes more than assigning keywords to your pages – you first need to identify the best and most possible ones that can get you to the first page of search engines like Google. The main goal is to get to the Top Ten results and there is very good reason for it: studies have shown that users tend to click on the first links on SERPs alone.

Getting to the Top

The popular mindset is there is no need to waste time and energy when users can already find what they need from the first clicks. This is further believed with the advent of Google Panda in recent years, even of Penguin and other Google algorithms. The nearer your site to the top, the more you are considered as an authority site. Authority begets trust, trust begets great business standing. Ergo, you need to work on your rankings to get to such standing.

So, if your site is not anywhere near the first page at all, how good are your chances of getting found?

Optimizing your sites and pages are your best weapons against getting buried among hundreds or even thousands of other business sites. It helps drive traffic to your site and, ultimately, your business. More important, it can result to conversions, that is, getting visitors to not only take a peek at your site, but to stay longer and eventually purchase a product or get any of your services. Convert online users to actual customers.

The Silent SEO

Optimizing through keywords is the most basic of working on your SEO. You have to have an idea of which words work for you, which people tend to search for first (ex. “tv mounting” vs. “tv installation”), which are more relevant to your target audience. By relevance, it means you must have a clear understanding of how users search for certain products, services and information that you offer. This should help you create and maintain a great search marketing campaign.

seo-stuffOptimization is not just words on visible pages, either. It takes more than being able to find them in posts and articles. Rather, SEO keywords are also incorporated where the users do not normally see or notice them. They are in the web address, in the links you share, in the images you use, in what are called meta tags,…Basically, while they may not necessarily break you, your SEO keywords may be the ones to “make” you. Well, make your site and your business.

Keep to the Right

How best to have a great search marketing campaign running really depends on what practices you do and how. Like black and white, there is good (white hat) SEO and there is bad (black hat) SEO and you can very well guess which would be the better one to follow.

For instance, too many redundant keywords is not a case of eagerness on your part; it’s what’s called as spammy and, possibly, duplicate content that can be done without. Too many links can lessen the quality and credibility of the site. Use of certain keywords may also be used to mislead visitors; of course, that won’t sit well with them.

In this day and age, SEO is a necessary part of running a successful business. SEO is not just keywords, either, but a whole lot of other things. You’ll do well knowing and making use of the best practices around in handling it. What good is getting lots of traffic when users leave disappointed, dissatisfied or, worst, distrustful of you?

Yes, even in this day and age, trust is still very much valued. So keep to the right and start learning good SEO today.

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It’s a shortie I never got to submit so I thought why not post here? Of course, there is more to SEO than just keywords, but I just covered the most basic of SEO as an introduction to it for those who do not know it yet. Aaaand…it’s still Tuesday! Ha-ha!!!! 😉

For some more tips on stuff, feel free to visit these pages: Wordsmithereens Niche, Tips Jar .