The Guy Google #WhatsupWednesday

I found this hilarious series of vids the other day. I think they’re self-explanatory. The only thing that kind of confuses me is the use of the word “guy”. Not sure if it’s supposed to be gender-specific as even if a woman was made to act here, the “search results” would have been the same anyway. I’d rather they used “person”. Someone made a series of a Girl series, but they’re not nearly as funny as these (do check for yourselves at YouTube, though). Props to CollegeHumor, by the way 🙂

Also, WARNING: BAD WORDS AHEAD.

ENJOY!!!

If Google was a Guy

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5 Ways to Make Use of Google AdWords #ThursdayTips

AdWords is the main advertising service that Google has been offering to the world. This means that through an online advertising platform, any business is given the opportunity to be seen around search engine results pages (SERPs). This is through paid advertisements. The main goal is be seen on the first page and be listed in the top ten results.

Considering that Google is dominating online search engines, AdWords would be a good way to invest on your own business. You could set up campaign budgets to boost rankings. You only pay when your ads get clicked on.

For a few but relevant advice, read on.

5 Ways to Use AdWords

There are various ways to use AdWords. However, those will depend on individual business needs.

Keywords play a big part in the whole system. Determine what words related to your business are usually searched for in Google. If they are similar, like “blog tips” and “blogging tips”, choose the keyword people more often type in the query box. Of course, you must work on your good content, not just depend on keywords. Keyword-dependency is how much of SEO got a bad reputation. Use SEO properly.

Below are several ways to keep in mind if you are considering using AdWords.

1. Use keywords for your site’s Search Engine Optimization (SEO)

Keywords are used in SEO, which is what you do to rank well in search engines. Through AdWord’s Keyword Planner tool, you will be able to check which of your keywords are working for you and what other ones might attract more visitors. Always make sure they are closely related to what you offer.

The Planner will tell you if certain keywords get high volume search rates. It will also tell you how competitive they are. That means if hundreds of sites use the same words or phrases, do not use them. Pick high-volume, less competitive keywords. Once you have identified them, start incorporating those keywords in your site. Get an idea as well on how much each keyword will cost for a campaign.

There are other features to help you zoom in more on the relevant words while targeting locations, languages, and others.

2. Target users through Search Network

The Search Network is focused on pay-per-click (PPC) advertising, mainly known as paid search. Under the Search Network, advertisers bid against one another for keywords they can use in their ads. When a user searches for the keyword, the bid winner’s ad may show on Google. Payment to AdWords is based on the number of clicks the ad gets.

3. Target users through Display Network

Advertisers have the option to not only create text ads. They may exhibit banner-style ads as well. The Display Network is very powerful as its audience reach across the globe is practically 90%.  People are more easily drawn to images.

4. Utilize negative keywords

AdWords have what they call “broad”, “exact” and “phrase” match keywords. Take time to understand how to use them to your advantage.

There are also “negative” keywords that are quite useful. Creating your negative keywords list will help keep your ad from showing up where they shouldn’t. For instance, when users search for “clothes” but your specific products are jackets, your ads will not be shown. This will prevent anyone who is not looking for jackets from clicking on your ads. That saves you money.

5. Do AppsStore Optimization

Google has many partnerships such as with AppsStore. Still, there are currently only a few mobile app promotions in Google Play Store.

Each of these has its advantages that you can benefit from: universal app campaigns, mobile app installs campaigns, mobile app engagement campaigns. People have increasingly become mobile-dependent, so optimize for these.

 

There is more to Google AdWords that would be very useful when you start to advertise and market your site. AdWords sounds easy, but it is not. The success of your business does not depend on AdWords alone. Rather, it’s in how you make your decisions and do your best for each campaign.

Free Site Audit Test Tools #TuesdayTips

Welcome back to #TuesdayTips.

website-checksTwo to three years ago (I am not sure now), I guest-blogged and wrote site auditing tips. It’s called How to Improve Site Performance? Audit, for Business’ Sake! If you’ve closely followed my blog (*my wishful thinking, kindly allow me this*), you’ll know how THAT ended up in my own blog now. If not, check out my message at the bottom of the page there.

There are a couple of things there worth updating, nevertheless, they’re still very useful. The article isn’t really just for businesses, but for anyone who is or wants to run a website, personal or otherwise. I do have to say that you can also apply some of them on your own free blog if you have the time, after all, we are allowed to choose themes and customize, among other things.

For today, though, I thought it best to share links to some of the tools you can use in auditing your site and even in doing a little Search Engine Optimization (SEO) and Marketing (SEM). I will just share some of the basics. You can use these tools for free to check site and page health, some of which will offer more insights so try to mind them. They do often offer paid plans, so expect that the free plans have less features. Totally up to you if you’d like to take their paid offers. Some sites, while free to use, will require registration/logins so they can give you more in-depth results.

These should really be good for quick checks only. Still, you’ll have to do research to understand them better. Do click on the links…Enjoy!!!

website-health-check

MALWARE CHECK

What is “malware”?

TOOLS:

Sucuri

Google Transparency Report

PAGE LOAD SPEED

The faster the page speed, the better.

TOOLS:

PageSpeed Insights

Pingdom Website Speed Test

Varvy.com Page Speed Optimization

ROBOTS.txt

Robots.txt Explained

Why? Check if your site’s being crawled.

TOOLS:

Varvy.com Check

SEO SiteCheckup

OnPage.org

KEYWORDS SEARCH

Understanding Keywords

TIP: If you are allowed to check, choose high-volume but low-competitive keywords

TOOLS:

SEO Book Keyword Tool

Keyword Tool

WordStream Keyword Tool

MORE IN-DEPTH SEO/SEM TOOLS

NOTE: They are more complicated, but you can get ideas from the results.

TOOLS:

Hubspot’s Website Grader

SimilarWeb.com

SEMrush.com

Moz’s Open Site Explorer

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 For some more tips on stuff, feel free to visit these pages: Wordsmithereens Niche, Tips Jar