AdWords is the main advertising service that Google has been offering to the world. This means that through an online advertising platform, any business is given the opportunity to be seen around search engine results pages (SERPs). This is through paid advertisements. The main goal is be seen on the first page and be listed in the top ten results.
Considering that Google is dominating online search engines, AdWords would be a good way to invest on your own business. You could set up campaign budgets to boost rankings. You only pay when your ads get clicked on.
For a few but relevant advice, read on.
5 Ways to Use AdWords
There are various ways to use AdWords. However, those will depend on individual business needs.
Keywords play a big part in the whole system. Determine what words related to your business are usually searched for in Google. If they are similar, like “blog tips” and “blogging tips”, choose the keyword people more often type in the query box. Of course, you must work on your good content, not just depend on keywords. Keyword-dependency is how much of SEO got a bad reputation. Use SEO properly.
Below are several ways to keep in mind if you are considering using AdWords.
1. Use keywords for your site’s Search Engine Optimization (SEO)
Keywords are used in SEO, which is what you do to rank well in search engines. Through AdWord’s Keyword Planner tool, you will be able to check which of your keywords are working for you and what other ones might attract more visitors. Always make sure they are closely related to what you offer.
The Planner will tell you if certain keywords get high volume search rates. It will also tell you how competitive they are. That means if hundreds of sites use the same words or phrases, do not use them. Pick high-volume, less competitive keywords. Once you have identified them, start incorporating those keywords in your site. Get an idea as well on how much each keyword will cost for a campaign.
There are other features to help you zoom in more on the relevant words while targeting locations, languages, and others.
2. Target users through Search Network
The Search Network is focused on pay-per-click (PPC) advertising, mainly known as paid search. Under the Search Network, advertisers bid against one another for keywords they can use in their ads. When a user searches for the keyword, the bid winner’s ad may show on Google. Payment to AdWords is based on the number of clicks the ad gets.
3. Target users through Display Network
Advertisers have the option to not only create text ads. They may exhibit banner-style ads as well. The Display Network is very powerful as its audience reach across the globe is practically 90%. People are more easily drawn to images.
4. Utilize negative keywords
AdWords have what they call “broad”, “exact” and “phrase” match keywords. Take time to understand how to use them to your advantage.
There are also “negative” keywords that are quite useful. Creating your negative keywords list will help keep your ad from showing up where they shouldn’t. For instance, when users search for “clothes” but your specific products are jackets, your ads will not be shown. This will prevent anyone who is not looking for jackets from clicking on your ads. That saves you money.
5. Do AppsStore Optimization
Google has many partnerships such as with AppsStore. Still, there are currently only a few mobile app promotions in Google Play Store.
Each of these has its advantages that you can benefit from: universal app campaigns, mobile app installs campaigns, mobile app engagement campaigns. People have increasingly become mobile-dependent, so optimize for these.
There is more to Google AdWords that would be very useful when you start to advertise and market your site. AdWords sounds easy, but it is not. The success of your business does not depend on AdWords alone. Rather, it’s in how you make your decisions and do your best for each campaign.