5 Ways to Drive High Quality Leads #ThursdayTips #NanoPoblano2019

Are you having trouble getting quality leads? Then, you are probably doing it wrong.

There are various ways to learn how to get those leads. They will not be easy and will require more time and effort to do.

5 Ways to Drive Great Leads

Below are five ways to do it, listed in random order. They may be things you already know, but they are there for emphasis.

1. Write unique and relevant articles. Make sure you do not simply copy off from other people’s works. Make sure your topic is related to what your business is offering.

If you do not create unique and relevant articles, you will end up listed far away from the first search engine results page. That is not going to help you drive high quality leads since searchers cannot find you. Content is considered king in the search engine optimization (SEO) industry.

2. Use Google AdWords. This can help you with great campaigns. You can create banner-type display ads and text ads. Maximize the use of their Keyword Planner Tool to include keywords in your ads. The tool will help identify keywords your site is ranking for and suggest some that you may try to rank for. Forget all the others that are not helping your site rank higher in search engines.

Understand how this powerful Google product works so you can use it well to boost your business standing. It is not an easy task and the service is not free. Still, work hard on your campaigns and check performance based on the results.

3. Use reputable analytical tools like Google Analytics. Google is emphasized because it is the most popular and trusted search engine. There are other analytical tools you can use; it depends on which search engines you trust. Bing has its own tools, for example, so use it, if that is your preference.

Analytics are important especially since they are oftentimes integrated with search engines: Google Analytics is with AdWords, Bing’s SEO Analyzer is with Bing Ads. Using them gives you a bigger picture of how your site is doing, why it’s not performing well, and what the possible problem(s) could be.

4. Do both on-page and off-page optimization. Optimize well, not just on-page but off-page. If content is king, optimization could be the queen—it can get you anywhere.

On-page SEO is done directly on the site. You can optimize titles, descriptions and links. It usually involves keyword search, allowing you to include keywords in creating descriptions, for instance. Meanwhile, off-page SEO is done outside the webpage. These are ways to promote your site through social media marketing, link building (e.g. online directory submissions), article submissions that link back to you, and others.

Hiring skilled SEO specialists is highly advised.

5. Learn online marketing strategies. You will need to learn new marketing strategies to get high-quality leads. Learn inbound marketing, inbound sales marketing, even email marketing. All can help you improve your business and get great leads.

Do not handle all the marketing, though. Make sure you have people to delegate tasks to. A marketing and a sales person/team will have separate tasks while still working together—Marketing will find possible leads (based on targeted “buyer personas”), Sales will work until the leads avail of your products or services. They must have the proper training on the new marketing strategies.

Marketing is very important. It is how you are going to introduce your business and let people know what you offer. The best strategies can boost business performance.

People’s attention span is too short, so you must keep their attention. They may visit your site, become leads and possibly convert into customers. Eventually, they may become what Inbound Marketing calls “evangelists”, the ones who will promote your business by word of mouth and increase your social media reach.

Working with SEO #TuesdayTips

Search Engine Optimization or SEO. For the still uninitiated, SEO affects how, or where, a link to your website or webpage is seen listed on a search engine results page (SERP). Whenever one searches for specific words related to your business or to your site/page’s focus of interest, good SEO improves your chances of getting found by potential clients.

on-seoGood SEO makes use of relevant keywords. They are words and phrases that are a part of your web contents. While it sounds easy enough, it takes more than assigning keywords to your pages – you first need to identify the best and most possible ones that can get you to the first page of search engines like Google. The main goal is to get to the Top Ten results and there is very good reason for it: studies have shown that users tend to click on the first links on SERPs alone.

Getting to the Top

The popular mindset is there is no need to waste time and energy when users can already find what they need from the first clicks. This is further believed with the advent of Google Panda in recent years, even of Penguin and other Google algorithms. The nearer your site to the top, the more you are considered as an authority site. Authority begets trust, trust begets great business standing. Ergo, you need to work on your rankings to get to such standing.

So, if your site is not anywhere near the first page at all, how good are your chances of getting found?

Optimizing your sites and pages are your best weapons against getting buried among hundreds or even thousands of other business sites. It helps drive traffic to your site and, ultimately, your business. More important, it can result to conversions, that is, getting visitors to not only take a peek at your site, but to stay longer and eventually purchase a product or get any of your services. Convert online users to actual customers.

The Silent SEO

Optimizing through keywords is the most basic of working on your SEO. You have to have an idea of which words work for you, which people tend to search for first (ex. “tv mounting” vs. “tv installation”), which are more relevant to your target audience. By relevance, it means you must have a clear understanding of how users search for certain products, services and information that you offer. This should help you create and maintain a great search marketing campaign.

seo-stuffOptimization is not just words on visible pages, either. It takes more than being able to find them in posts and articles. Rather, SEO keywords are also incorporated where the users do not normally see or notice them. They are in the web address, in the links you share, in the images you use, in what are called meta tags,…Basically, while they may not necessarily break you, your SEO keywords may be the ones to “make” you. Well, make your site and your business.

Keep to the Right

How best to have a great search marketing campaign running really depends on what practices you do and how. Like black and white, there is good (white hat) SEO and there is bad (black hat) SEO and you can very well guess which would be the better one to follow.

For instance, too many redundant keywords is not a case of eagerness on your part; it’s what’s called as spammy and, possibly, duplicate content that can be done without. Too many links can lessen the quality and credibility of the site. Use of certain keywords may also be used to mislead visitors; of course, that won’t sit well with them.

In this day and age, SEO is a necessary part of running a successful business. SEO is not just keywords, either, but a whole lot of other things. You’ll do well knowing and making use of the best practices around in handling it. What good is getting lots of traffic when users leave disappointed, dissatisfied or, worst, distrustful of you?

Yes, even in this day and age, trust is still very much valued. So keep to the right and start learning good SEO today.

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It’s a shortie I never got to submit so I thought why not post here? Of course, there is more to SEO than just keywords, but I just covered the most basic of SEO as an introduction to it for those who do not know it yet. Aaaand…it’s still Tuesday! Ha-ha!!!! 😉

For some more tips on stuff, feel free to visit these pages: Wordsmithereens Niche, Tips Jar .