5 Ways to Drive High Quality Leads #ThursdayTips #NanoPoblano2019

Are you having trouble getting quality leads? Then, you are probably doing it wrong.

There are various ways to learn how to get those leads. They will not be easy and will require more time and effort to do.

5 Ways to Drive Great Leads

Below are five ways to do it, listed in random order. They may be things you already know, but they are there for emphasis.

1. Write unique and relevant articles. Make sure you do not simply copy off from other people’s works. Make sure your topic is related to what your business is offering.

If you do not create unique and relevant articles, you will end up listed far away from the first search engine results page. That is not going to help you drive high quality leads since searchers cannot find you. Content is considered king in the search engine optimization (SEO) industry.

2. Use Google AdWords. This can help you with great campaigns. You can create banner-type display ads and text ads. Maximize the use of their Keyword Planner Tool to include keywords in your ads. The tool will help identify keywords your site is ranking for and suggest some that you may try to rank for. Forget all the others that are not helping your site rank higher in search engines.

Understand how this powerful Google product works so you can use it well to boost your business standing. It is not an easy task and the service is not free. Still, work hard on your campaigns and check performance based on the results.

3. Use reputable analytical tools like Google Analytics. Google is emphasized because it is the most popular and trusted search engine. There are other analytical tools you can use; it depends on which search engines you trust. Bing has its own tools, for example, so use it, if that is your preference.

Analytics are important especially since they are oftentimes integrated with search engines: Google Analytics is with AdWords, Bing’s SEO Analyzer is with Bing Ads. Using them gives you a bigger picture of how your site is doing, why it’s not performing well, and what the possible problem(s) could be.

4. Do both on-page and off-page optimization. Optimize well, not just on-page but off-page. If content is king, optimization could be the queen—it can get you anywhere.

On-page SEO is done directly on the site. You can optimize titles, descriptions and links. It usually involves keyword search, allowing you to include keywords in creating descriptions, for instance. Meanwhile, off-page SEO is done outside the webpage. These are ways to promote your site through social media marketing, link building (e.g. online directory submissions), article submissions that link back to you, and others.

Hiring skilled SEO specialists is highly advised.

5. Learn online marketing strategies. You will need to learn new marketing strategies to get high-quality leads. Learn inbound marketing, inbound sales marketing, even email marketing. All can help you improve your business and get great leads.

Do not handle all the marketing, though. Make sure you have people to delegate tasks to. A marketing and a sales person/team will have separate tasks while still working together—Marketing will find possible leads (based on targeted “buyer personas”), Sales will work until the leads avail of your products or services. They must have the proper training on the new marketing strategies.

Marketing is very important. It is how you are going to introduce your business and let people know what you offer. The best strategies can boost business performance.

People’s attention span is too short, so you must keep their attention. They may visit your site, become leads and possibly convert into customers. Eventually, they may become what Inbound Marketing calls “evangelists”, the ones who will promote your business by word of mouth and increase your social media reach.

June 2016 RECAP #MonthlyRecap

Thought I’d do a recap thing, why not? So how was my June 2016?

busy-bloggerBlog-wise. It seems June was so far one of my most active months as a blogger. I’m even surprised at my stats lately (must be something different I did that I didn’t exactly do intentionally?). I actually have several guesses why, based on what I know about blogging, and maybe I’ll keep on doing them. Hopefully.

Anyway, I have been widgeting (fidgeting with widgets…sorry, I just love playing with words). I have also been messing with the settings so y’all who’ve been following me (bless your good souls!) would’ve noticed some things. Maybe. Aside from the change in the landing page, the other changes aren’t exactly noticeable so I’m probably just making myself believe you’ve noticed, he he. Oh, but I’m not really done yet exploring and changing stuff.

awards-and-certificationdid add a new page, the Awards Gallery. I gave in to the temptation (sorry). Just wanted/want to show how much I appreciate fellow bloggers who appreciate blogger me. Meanwhile, it’s an opportunity to also share my shiny new badges (one more to add, hopefully soon). Currently not sure how doing that is going to help me, it’s just I like them, okay? Makes me feel that I’ve achieved something worthwhile as a professional. Goodness, I haven’t studied this hard since I graduated from college, which was eons ago. Tremendous blow to my self-esteem if I didn’t pass, to be honest.

Fiction-writing.  I gave in to Wattpad. Technically, that was in late May, but that’s as good as June. I posted my story Obsession but haven’t posted anything new since then.

wattpad-logo

Joined that writing community for three major reasons:

  1. My stories might have more chance of getting read there by more people who actually like to read stories. I’m just being honest here. We’re all bloggers in WordPress, but not all have the patience to read fiction. This other “WP” is currently the It place to be if you want to be read. I’m still trying it on for size, you know?
  2. I really would like to push myself to write fiction again. I’ve been in quite a lull, it’s not even funny. I am going to develop my novel there, plus, I am going back to stories I did or started many years ago and rewrite them. Of course, I will be updating you guys.
  3. It’s…a bit personal.

After this, I’m gonna be heading over there to post something again.

Personal. Hmnnn…J.Gi has it better than Jennifer, I can tell you that. Lots of problems that never seem to stop. But we always move on, right? For now, I’d rather concentrate on that. My blog has been a bit sad these past 15 months, more or less. So I’d like to focus on the happy parts.

I got to finish another Sue Monk Kidd book, The Mermaid Chair. I’ve just started around 12 hours ago with Son of a Witch. I mentioned a few posts ago that I would be reading. Not as fast as I’d like to go, but at least, I’m going 🙂

fathers-day

Well, the highlight of June was our family’s first actual celebration of Father’s Day. The hubby works hard in his own way, but he has been feeling down a lot these past months due to “outside forces” who never seem to tire at focusing on his supposed inadequacies and not looking at another direction, such as in front of them where a mirror should be. I never tire of telling him I appreciate all that he does for the family and that things are bound to be better…

I decided to cheer him up and our little family went to the arcade for some fun and games then we gobbled on some pasta, pizza and ice cream at Pizza Hut. That was the first milestone for us, celebrating Father’s Day. The second milestone was I was finally able to have some pics developed, including our family photo, and put them on the empty frame that has been hanging on display in our living room for months! We’ve got no real albums (online ones only) yet so that’s gonna be one of my many projects. Heck, I have been at it even when my parents were still here.

 

Alright, I’m done with June 2016. Do expect more changes within July. Thanksies!!!!