Are you having trouble getting quality leads? Then, you are probably doing it wrong.
There are various ways to learn how to get those leads. They will not be easy and will require more time and effort to do.
5 Ways to Drive Great Leads
Below are five ways to do it, listed in random order. They may be things you already know, but they are there for emphasis.
1. Write unique and relevant articles. Make sure you do not simply copy off from other people’s works. Make sure your topic is related to what your business is offering.
If you do not create unique and relevant articles, you will end up listed far away from the first search engine results page. That is not going to help you drive high quality leads since searchers cannot find you. Content is considered king in the search engine optimization (SEO) industry.
2. Use Google AdWords. This can help you with great campaigns. You can create banner-type display ads and text ads. Maximize the use of their Keyword Planner Tool to include keywords in your ads. The tool will help identify keywords your site is ranking for and suggest some that you may try to rank for. Forget all the others that are not helping your site rank higher in search engines.
Understand how this powerful Google product works so you can use it well to boost your business standing. It is not an easy task and the service is not free. Still, work hard on your campaigns and check performance based on the results.
3. Use reputable analytical tools like Google Analytics. Google is emphasized because it is the most popular and trusted search engine. There are other analytical tools you can use; it depends on which search engines you trust. Bing has its own tools, for example, so use it, if that is your preference.
Analytics are important especially since they are oftentimes integrated with search engines: Google Analytics is with AdWords, Bing’s SEO Analyzer is with Bing Ads. Using them gives you a bigger picture of how your site is doing, why it’s not performing well, and what the possible problem(s) could be.
4. Do both on-page and off-page optimization. Optimize well, not just on-page but off-page. If content is king, optimization could be the queen—it can get you anywhere.
On-page SEO is done directly on the site. You can optimize titles, descriptions and links. It usually involves keyword search, allowing you to include keywords in creating descriptions, for instance. Meanwhile, off-page SEO is done outside the webpage. These are ways to promote your site through social media marketing, link building (e.g. online directory submissions), article submissions that link back to you, and others.
Hiring skilled SEO specialists is highly advised.
5. Learn online marketing strategies. You will need to learn new marketing strategies to get high-quality leads. Learn inbound marketing, inbound sales marketing, even email marketing. All can help you improve your business and get great leads.
Do not handle all the marketing, though. Make sure you have people to delegate tasks to. A marketing and a sales person/team will have separate tasks while still working together—Marketing will find possible leads (based on targeted “buyer personas”), Sales will work until the leads avail of your products or services. They must have the proper training on the new marketing strategies.
Marketing is very important. It is how you are going to introduce your business and let people know what you offer. The best strategies can boost business performance.
People’s attention span is too short, so you must keep their attention. They may visit your site, become leads and possibly convert into customers. Eventually, they may become what Inbound Marketing calls “evangelists”, the ones who will promote your business by word of mouth and increase your social media reach.
The End Justifies the Journey 