5 Ways to Drive High Quality Leads #ThursdayTips #NanoPoblano2019

Are you having trouble getting quality leads? Then, you are probably doing it wrong.

There are various ways to learn how to get those leads. They will not be easy and will require more time and effort to do.

5 Ways to Drive Great Leads

Below are five ways to do it, listed in random order. They may be things you already know, but they are there for emphasis.

1. Write unique and relevant articles. Make sure you do not simply copy off from other people’s works. Make sure your topic is related to what your business is offering.

If you do not create unique and relevant articles, you will end up listed far away from the first search engine results page. That is not going to help you drive high quality leads since searchers cannot find you. Content is considered king in the search engine optimization (SEO) industry.

2. Use Google AdWords. This can help you with great campaigns. You can create banner-type display ads and text ads. Maximize the use of their Keyword Planner Tool to include keywords in your ads. The tool will help identify keywords your site is ranking for and suggest some that you may try to rank for. Forget all the others that are not helping your site rank higher in search engines.

Understand how this powerful Google product works so you can use it well to boost your business standing. It is not an easy task and the service is not free. Still, work hard on your campaigns and check performance based on the results.

3. Use reputable analytical tools like Google Analytics. Google is emphasized because it is the most popular and trusted search engine. There are other analytical tools you can use; it depends on which search engines you trust. Bing has its own tools, for example, so use it, if that is your preference.

Analytics are important especially since they are oftentimes integrated with search engines: Google Analytics is with AdWords, Bing’s SEO Analyzer is with Bing Ads. Using them gives you a bigger picture of how your site is doing, why it’s not performing well, and what the possible problem(s) could be.

4. Do both on-page and off-page optimization. Optimize well, not just on-page but off-page. If content is king, optimization could be the queen—it can get you anywhere.

On-page SEO is done directly on the site. You can optimize titles, descriptions and links. It usually involves keyword search, allowing you to include keywords in creating descriptions, for instance. Meanwhile, off-page SEO is done outside the webpage. These are ways to promote your site through social media marketing, link building (e.g. online directory submissions), article submissions that link back to you, and others.

Hiring skilled SEO specialists is highly advised.

5. Learn online marketing strategies. You will need to learn new marketing strategies to get high-quality leads. Learn inbound marketing, inbound sales marketing, even email marketing. All can help you improve your business and get great leads.

Do not handle all the marketing, though. Make sure you have people to delegate tasks to. A marketing and a sales person/team will have separate tasks while still working together—Marketing will find possible leads (based on targeted “buyer personas”), Sales will work until the leads avail of your products or services. They must have the proper training on the new marketing strategies.

Marketing is very important. It is how you are going to introduce your business and let people know what you offer. The best strategies can boost business performance.

People’s attention span is too short, so you must keep their attention. They may visit your site, become leads and possibly convert into customers. Eventually, they may become what Inbound Marketing calls “evangelists”, the ones who will promote your business by word of mouth and increase your social media reach.

5 Ways to Make Use of Google AdWords #ThursdayTips

AdWords is the main advertising service that Google has been offering to the world. This means that through an online advertising platform, any business is given the opportunity to be seen around search engine results pages (SERPs). This is through paid advertisements. The main goal is be seen on the first page and be listed in the top ten results.

Considering that Google is dominating online search engines, AdWords would be a good way to invest on your own business. You could set up campaign budgets to boost rankings. You only pay when your ads get clicked on.

For a few but relevant advice, read on.

5 Ways to Use AdWords

There are various ways to use AdWords. However, those will depend on individual business needs.

Keywords play a big part in the whole system. Determine what words related to your business are usually searched for in Google. If they are similar, like “blog tips” and “blogging tips”, choose the keyword people more often type in the query box. Of course, you must work on your good content, not just depend on keywords. Keyword-dependency is how much of SEO got a bad reputation. Use SEO properly.

Below are several ways to keep in mind if you are considering using AdWords.

1. Use keywords for your site’s Search Engine Optimization (SEO)

Keywords are used in SEO, which is what you do to rank well in search engines. Through AdWord’s Keyword Planner tool, you will be able to check which of your keywords are working for you and what other ones might attract more visitors. Always make sure they are closely related to what you offer.

The Planner will tell you if certain keywords get high volume search rates. It will also tell you how competitive they are. That means if hundreds of sites use the same words or phrases, do not use them. Pick high-volume, less competitive keywords. Once you have identified them, start incorporating those keywords in your site. Get an idea as well on how much each keyword will cost for a campaign.

There are other features to help you zoom in more on the relevant words while targeting locations, languages, and others.

2. Target users through Search Network

The Search Network is focused on pay-per-click (PPC) advertising, mainly known as paid search. Under the Search Network, advertisers bid against one another for keywords they can use in their ads. When a user searches for the keyword, the bid winner’s ad may show on Google. Payment to AdWords is based on the number of clicks the ad gets.

3. Target users through Display Network

Advertisers have the option to not only create text ads. They may exhibit banner-style ads as well. The Display Network is very powerful as its audience reach across the globe is practically 90%.  People are more easily drawn to images.

4. Utilize negative keywords

AdWords have what they call “broad”, “exact” and “phrase” match keywords. Take time to understand how to use them to your advantage.

There are also “negative” keywords that are quite useful. Creating your negative keywords list will help keep your ad from showing up where they shouldn’t. For instance, when users search for “clothes” but your specific products are jackets, your ads will not be shown. This will prevent anyone who is not looking for jackets from clicking on your ads. That saves you money.

5. Do AppsStore Optimization

Google has many partnerships such as with AppsStore. Still, there are currently only a few mobile app promotions in Google Play Store.

Each of these has its advantages that you can benefit from: universal app campaigns, mobile app installs campaigns, mobile app engagement campaigns. People have increasingly become mobile-dependent, so optimize for these.

 

There is more to Google AdWords that would be very useful when you start to advertise and market your site. AdWords sounds easy, but it is not. The success of your business does not depend on AdWords alone. Rather, it’s in how you make your decisions and do your best for each campaign.

How to Properly Use Sitelink Extensions #ThursdayTips

If you’re not new to Google AdWords, then you know about sitelink extensions. If you have never heard of it, you have probably seen samples already and don’t know it yet.

Sitelink extensions are those extra two to six links that appear below text ads in search engine results, four if you’re using mobile. They lead to more specific site pages owners would like searchers to visit. They maybe links to the products page, contact page, store hours, any page they have identified as likely to entice visitors.

These extensions can help boost website ranking and, therefore, the business. There is always a right and wrong way to do it, but why not stick to the best?

Best Practices in Sitelink Extensions Setup

Businesses like yours will do well maximizing advertising services by following these practical tips:

  1. Keep it brief. There is a limit to the number of characters to use, which is 25, but 12 for languages which characters take up more space (Japanese, Korean, Chinese, etc.). Do this so your texts do not get cut. Less is more, that’s the key. People don’t have to wonder what it is they are missing. The shorter (but clear) the links, the more links you get to exhibit at the SERPs.

  1. Use space wisely. Make your 25 characters count by making sure users can quickly get a grasp of what it is you are linking to. It has to be connected to your chosen landing page, so choose the right words and the right pages to link to. Refer to the navigation bars for ideas.

  1. Avoid the restrictions. To avoid getting your links disapproved, it is relevant to follow the policies:

        • Each sitelink must have a different name.

        • Link URLs should be no more than 2048 characters.

        • Download links are forbidden.

        • Leave punctuation marks and symbols out of link texts.

        • Keyword insertions are not allowed.

        • No adult or non-family contents anywhere, please.

        • Tread lightly when using trademarks and refer to specific policies on this.

  1. No sitelinks are the same. Regardless of whether they belong to the same campaign or ad group, no two sitelinks should share the same landing page and/or contents with each other, not even with that of the ad itself. Not only is it redundant, but you miss the chance to show them whatever else your site’s got. The rule is, “unique contents, all the time”.

  2. Write good descriptions. Help searchers understand your links further. While they do not affect the number of links, still, be concise but clear in explaining what the pages are about. Meanwhile, third-party links are allowed, as long as they remain properly descriptive, e.g. “Follow us on Facebook”. There is no room for misinterpretation.

Be mindful of all these best practices and lessen chances of ads being disapproved, sitelinks not showing, domains being disabled and, worst, your whole account getting suspended. It certainly is not worth all the trouble. So remember to always play by the rules and you’ll never go wrong.