5 Ways to Drive High Quality Leads #ThursdayTips #NanoPoblano2019

Are you having trouble getting quality leads? Then, you are probably doing it wrong.

There are various ways to learn how to get those leads. They will not be easy and will require more time and effort to do.

5 Ways to Drive Great Leads

Below are five ways to do it, listed in random order. They may be things you already know, but they are there for emphasis.

1. Write unique and relevant articles. Make sure you do not simply copy off from other people’s works. Make sure your topic is related to what your business is offering.

If you do not create unique and relevant articles, you will end up listed far away from the first search engine results page. That is not going to help you drive high quality leads since searchers cannot find you. Content is considered king in the search engine optimization (SEO) industry.

2. Use Google AdWords. This can help you with great campaigns. You can create banner-type display ads and text ads. Maximize the use of their Keyword Planner Tool to include keywords in your ads. The tool will help identify keywords your site is ranking for and suggest some that you may try to rank for. Forget all the others that are not helping your site rank higher in search engines.

Understand how this powerful Google product works so you can use it well to boost your business standing. It is not an easy task and the service is not free. Still, work hard on your campaigns and check performance based on the results.

3. Use reputable analytical tools like Google Analytics. Google is emphasized because it is the most popular and trusted search engine. There are other analytical tools you can use; it depends on which search engines you trust. Bing has its own tools, for example, so use it, if that is your preference.

Analytics are important especially since they are oftentimes integrated with search engines: Google Analytics is with AdWords, Bing’s SEO Analyzer is with Bing Ads. Using them gives you a bigger picture of how your site is doing, why it’s not performing well, and what the possible problem(s) could be.

4. Do both on-page and off-page optimization. Optimize well, not just on-page but off-page. If content is king, optimization could be the queen—it can get you anywhere.

On-page SEO is done directly on the site. You can optimize titles, descriptions and links. It usually involves keyword search, allowing you to include keywords in creating descriptions, for instance. Meanwhile, off-page SEO is done outside the webpage. These are ways to promote your site through social media marketing, link building (e.g. online directory submissions), article submissions that link back to you, and others.

Hiring skilled SEO specialists is highly advised.

5. Learn online marketing strategies. You will need to learn new marketing strategies to get high-quality leads. Learn inbound marketing, inbound sales marketing, even email marketing. All can help you improve your business and get great leads.

Do not handle all the marketing, though. Make sure you have people to delegate tasks to. A marketing and a sales person/team will have separate tasks while still working together—Marketing will find possible leads (based on targeted “buyer personas”), Sales will work until the leads avail of your products or services. They must have the proper training on the new marketing strategies.

Marketing is very important. It is how you are going to introduce your business and let people know what you offer. The best strategies can boost business performance.

People’s attention span is too short, so you must keep their attention. They may visit your site, become leads and possibly convert into customers. Eventually, they may become what Inbound Marketing calls “evangelists”, the ones who will promote your business by word of mouth and increase your social media reach.

Let Contents Do the Talking #atozchallenge2017

You are a wise person with a business to run. Naturally, you have done your research like a good businessman does. Based on findings, you realize that in order to expand the business, you’ll have to up the ante some more and level-up. Information technology is here to stay and you’ll do wisely not to be left behind, right? So you get a web developer and a web designer who create an attractive, fully functional and easily navigable website for you.

Website, check.

And then what to write? Since information is available right there at the office, content development is done in-house. Your people know the business, they have a clear understanding of what it is about. Who better to write about your business? Therefore, you delegate a content writer for the site right from your own team.

Contents, check. How hard can writing be?

Letting Your Home Grow

All those done, finally, you are ready to launch into cyberspace…Oops! Not so fast, hold your horses! While it seems you may have done things correctly, you just might want to backtrack a little bit and check if indeed, you’ve decided on everything wisely.

The most important parts of a website are not really the “physical” aspects, though they, too, are of great importance. After all, without them, how can searchers find you? Web developers and designers provide all the foundations and structures for your site.

As they say, however, a house is not a home. It’s what’s in it that makes it a home. An empty house is not a home; a cluttered house is, well, simply embarrassing, to say the least. For a website, it’s the contents that really breathe life into it. Just how much life depends largely on the quality of the contents. That is where you might want to focus your attention on.

Let your home grow. Feed it with the right nutrition, not junk. Knowing the details of your company and what it offers is just half of the requirements to ensure quality content. It takes more than knowing what to write, but how to write it.

A good, professional Web Content Writer knows that. She has been trained for it. It’s not just words and constructing sentences for her, but a lot of experience and know-how. Content writing takes more than typing. It involves research beyond existing resources, knowing more about how web development works. Also, a big factor in any business’ success today is good, clean SEO—this, she has learned and practices.

Getting Visitors to Stay

Competition in cyberspace is fierce. You want to be the business that captures searchers’ attention immediately and keep them glued to your site until they decide to avail of your offer. People’s attention span can only last a few seconds, that is the whole truth of it.

An attractive, fully functional and easily navigable website is practically useless if it sends searchers away with missing, low-quality or useless information. If they don’t find what they’re looking for or anything interesting, they either click the Back button or exit. Either way, they leave. You don’t want that. Don’t sweep the welcome rug off their feet.

How confident are you that you or your employees can write well enough to keep searchers glued to your site? Can your people get your business to the top of search engines’ first-page results? Do they have the proper skills that an actual content writer does? No?

You’ve already taken a risk, so risk more away! A web content writer is who you need, just like most businesses today. If you haven’t yet, this is the time to add one to your team. Remember, house walls can’t talk; it’s those inside the house who do.

 

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This is still the continuation of my A to Z Challenge. Last post, I was on the letter “M”. Why the jump to “W”? That’s because the pieces for the letters “N” to “V” have long been posted. The explanation is simple: When I was doing the challenge last year, I skipped letters. I did not finish the whole thing so I have decided to do it and not quit.

As for the writeup itself, just like some other stuff that I did for work, this was also a guest blogging venture. The deal was the article provider would get exposure but the publisher got exclusive rights to the unique article. No money involved. This one, the guest blogging services site owner reserved for her own site (I was actually thrilled!). There’s a story about this, but to make the story short, her site was down for years already and is now removed. I found her new site and could not find the article ANYWHERE. Now, Google found it on another site that isn’t supposed to have it and is not even mentioning me as the writer. Some guy is supposed to be the writer of this bogus page. The article is truncated, leaving a “Click here to read more” message, but the link just actually redirects to various suspicious sites that change every time you click on the same link!

Needless to say, it’s high-time we take back what is ours.

W is for “Web Content Writer”

This piece serves as my Letter W post for the A to Z Challenge 2017.

For my previous posts, kindly visit my A to Z Challenge 2017 page.

Getting Your Killer Content Creation Team

I am a writer. But one thing I like is the opportunity to edit other writers’ works, which I have been doing on-and-off since I decided to concentrate on the writing field. That is why I like this article I found. It’s a nice link for all of you looking for writers, about when you outsource contents, but I think this much describes how an editor should find and work with her writers. I worked using Zerys before myself and I’m glad to find out I did right based on the tips given.

I think writers will learn a bit from this, too, so read on, guys 🙂

7 Secrets to Outsourcing a Killer Content Creation Team

“This is a guest post from Steve Lazuka, founder of Interact Media, the software development firm behind the Zerys Content Marketplace and question-and-answer website, YoExpert”

 

Why Your Business Needs a Writer

“To be found by potential clients, you must want your business to be found—meaning, be visible by having a website, joining social media and, perhaps, advertising online—and make sure to be on top of your game.

The wanting to be found is easy enough. It’s the being on top of the game that takes a whole lot more…”

Why hire a web content writer to write for you? Because content is king! A way to the king is what you need. But how? The Starting Affiliate Business blog has lent me space for a chance to elaborate on why hiring a web content writer could be good for business…

HIRE A WEB CONTENT WRITER: THE WAY TO THE KING

How to have your business and be on top of your game

 

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