Day 27 of the #NaNoPoblano2021 challenge, now a.k.a. “NaJanPoblano2022” (heee….) . Major Theme: “A Few of My Earliest Things”. New sub-theme: “First Published”. Related post: My Evolution as a Writer. Related page: Critic’s Corner.
When I worked for a tertiary school, I had experience copywriting a few things under the PR & Advertising Office. My next job, which was a joke, for lack of a better term, got me as Copywriter. I copywrote stuff for them but I will never know if or when and where they were published. This is a whole different story that will have to wait to be told. But let me emphasize that because that second one was a joke, I don’t count it as employment (I didn’t get paid either).
Published or not, not any of my previous works qualified as an advertorial. The online Oxford Dictionary defines “advertorial” as:
- a newspaper or magazine advertisement giving information about a product in the style of an editorial or objective journalistic article.
- early 20th century (originally US): blend of advertisement and editorial.
It is safe to say that I only had my FIRST ADVERTORIAL PUBLISHED when I joined the cancer-focused publication. There was an ex-deal and I was assigned to write the advertorial. But here’s my problem: It was basically a medical advert. Medical...Of course, I could not say no, however much I wanted to. It was my job, right? But I was very skeptical of the would-be outcome. I wasn’t sure I could write a good advertorial. I did not want to humiliate myself. Mostly, I did not want to humiliate my bosses and cause a problem with the clients. I had to try my very darn best!!!
I was to write about a particular drug that’s for a particular type of cancer. I was to advertise, editorial-style. The good news was I was given materials to read about it. The bad news? The materials were thick. The words were quite medical and scientific. And I had to balance the medical/scientific jargon with the layman’s terms.
I remember spending nights at the dormitory’s common area reading and trying to write. Mind you, at that time, I had no laptop. I had to write notes and underline things on the photocopied pages. Cellphones weren’t that sophisticated yet back then plus, for the longest time, I used analog phones. So guess what? No access to the Internet outslde work unless I went to the Internet Cafe. That could help me understand things more but I did not want to spend my own money for that. Surprisingly, I found that I was not nearly as ignorant as before about cancer as I thought I would be. So I wrote it.
It was not like I would just write it then we’d publish in the upcoming issue. The pharma had to check my output, which was very understandable. I did want them to check the advert so they could correct errors and I could revise things. The biggest surprise to me, however, was they hardly changed anything! I don’t even remember that they did. You wouldn’t know it just by looking at me, but inside, I was kind of dumbfounded. I didn’t expect it to be that “easy”. It gave me more confidence in myself.
That’s the advert below. I blurred the title that carries the name of the drug and the logos of the pharmaceutical company. I’m just not sure if they’d be okay with it. The words in the article are also tiny so I suggest you don’t check anymore. Personally, if I were them, I wouldn’t mind as that would be free advertisement. I’m not them, though. Additonally, I’m not sure if the product is still out there.