Working with SEO #TuesdayTips

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Search Engine Optimization or SEO. For the still uninitiated, SEO affects how, or where, a link to your website or webpage is seen listed on a search engine results page (SERP). Whenever one searches for specific words related to your business or to your site/page’s focus of interest, good SEO improves your chances of getting found by potential clients.

on-seoGood SEO makes use of relevant keywords. They are words and phrases that are a part of your web contents. While it sounds easy enough, it takes more than assigning keywords to your pages – you first need to identify the best and most possible ones that can get you to the first page of search engines like Google. The main goal is to get to the Top Ten results and there is very good reason for it: studies have shown that users tend to click on the first links on SERPs alone.

Getting to the Top

The popular mindset is there is no need to waste time and energy when users can already find what they need from the first clicks. This is further believed with the advent of Google Panda in recent years, even of Penguin and other Google algorithms. The nearer your site to the top, the more you are considered as an authority site. Authority begets trust, trust begets great business standing. Ergo, you need to work on your rankings to get to such standing.

So, if your site is not anywhere near the first page at all, how good are your chances of getting found?

Optimizing your sites and pages are your best weapons against getting buried among hundreds or even thousands of other business sites. It helps drive traffic to your site and, ultimately, your business. More important, it can result to conversions, that is, getting visitors to not only take a peek at your site, but to stay longer and eventually purchase a product or get any of your services. Convert online users to actual customers.

The Silent SEO

Optimizing through keywords is the most basic of working on your SEO. You have to have an idea of which words work for you, which people tend to search for first (ex. “tv mounting” vs. “tv installation”), which are more relevant to your target audience. By relevance, it means you must have a clear understanding of how users search for certain products, services and information that you offer. This should help you create and maintain a great search marketing campaign.

seo-stuffOptimization is not just words on visible pages, either. It takes more than being able to find them in posts and articles. Rather, SEO keywords are also incorporated where the users do not normally see or notice them. They are in the web address, in the links you share, in the images you use, in what are called meta tags,…Basically, while they may not necessarily break you, your SEO keywords may be the ones to “make” you. Well, make your site and your business.

Keep to the Right

How best to have a great search marketing campaign running really depends on what practices you do and how. Like black and white, there is good (white hat) SEO and there is bad (black hat) SEO and you can very well guess which would be the better one to follow.

For instance, too many redundant keywords is not a case of eagerness on your part; it’s what’s called as spammy and, possibly, duplicate content that can be done without. Too many links can lessen the quality and credibility of the site. Use of certain keywords may also be used to mislead visitors; of course, that won’t sit well with them.

In this day and age, SEO is a necessary part of running a successful business. SEO is not just keywords, either, but a whole lot of other things. You’ll do well knowing and making use of the best practices around in handling it. What good is getting lots of traffic when users leave disappointed, dissatisfied or, worst, distrustful of you?

Yes, even in this day and age, trust is still very much valued. So keep to the right and start learning good SEO today.

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It’s a shortie I never got to submit so I thought why not post here? Of course, there is more to SEO than just keywords, but I just covered the most basic of SEO as an introduction to it for those who do not know it yet. Aaaand…it’s still Tuesday! Ha-ha!!!! 😉

For some more tips on stuff, feel free to visit these pages: Wordsmithereens Niche, Tips Jar .

11 thoughts on “Working with SEO #TuesdayTips”

    • Hi. Let me tell you immediately that I apologize if you are legit. But I get spam on a regular basis and the link you gave and your whole question kind of made me think “possible spam”. No offense meant. I edited out the link you gave (anyone interested can simply click on your avatar anyway). Sorry about that as I am not sure if you are really interested or simply adding your link…That said, I cannot go over your site/blog and audit for you; you need to do that yourself. All I can say based on a few seconds of looking at your landing page is you need to add more actual contents. Kindly check my BLOG BANK/TIPS JAR page for a few tips, or do online search (there are actually very many information you can find online), or hire an SEO specialist as you seem to be a business…Thanks for the visit, though. Hope your business grows.

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  3. Mabel is right. And because #TuesdayTips isn’t going to be just for blogging or writing tips, and I don’t want to wait till after two weeks just to share these, I’ll add a little bit more here:

    Try keywords you’d like to rank for, but I have to say, there could be a lot of competition. If you’re using a keywords search tool, choose high-volume, low-competition keywords. If you have accounts in AdWords, SEMrush, Moz.com, they’ll suggest KWs and show the KWs that are working for direct competitors. Unless you don’t have your own website, they can suggest KWs for you. You don’t exactly need an account for SEMrush and Moz.com, but they’ll give you limited number of results and you can only try a number of times.

    Your best ways of incorporating KWs for a free blog is to write good articles where you’ll strategically put your keywords, mention your main KW in the title, create good alt-tags (do search on that), even use KWs in the page URL (when you create your post, at the bottom of the title box at the editor, the URL is editable).

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  4. Love this post and agree that SEO is more than just keywords. A lot of it goes on behind the background – like tagging your posts, as you mentioned the captions for images and the meta tags. A “catchy” title can also boost your SEO, especially one that has keywords too.

    Quality and originality of your post helps, and so does other linking back to your site to make it look more “important”. The latter can take a bit of luck. Then again, algorithms are algorithms and who knows how they really work – and they can be subject to bugs and loopholes and they can/might be tweaked every now and then.

    With my blog posts, I do try to SEO each post to the best of my ability, and hope that each of my posts don’t sound tacky. But honestly, I feel that I am a stronger writer because of this. By throwing in popular keywords, I learned to see what most people think of the topic I’m writing about and try to incorporate other idea in the middle and end of my posts. Also, by having popular keywords around it helps focus my post and encourages me to stick to the topic in a sense.

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    • Agree about everything! I didn’t want any reader to be overwhelmed by all the information or get information overload, so I thought I’d save some of those you mentioned for some other time. But I’m glad you mentioned them here so new(er)bies can get more ideas.

      As for me, I try to do the tags, but as I told someone just recently, I’m too lazy most times to do actual keywords search, LOL!!!! And notice most of my titles, they’re not really optimized, hee…I just want more freedom for my own blog as I won’t be famous anytime soon, plus I’m not earning anything from it ” 🙂 BUT, it doesn’t mean others can’t try playing with keywords for their own blogs/sites 😉

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      • You’re not the only one googling keywords. I do that too, and I also google titles that have already been said. Don’t want to seem like a copycat – originality is very important to me. If you don’t let your own voice shine amidst the SEO, you might not connect with readers.

        Good on you for writing what you like again. I do that too…but I also hope to inspire other with my writing and so I have to find a way to reach others 🙂

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        • True that. I’ll get no satisfaction if I just copy what others say. I mean I can use them as reference, but plagiarism is another matter. I write because I write. If I just copy and since I don’t get paid for what I’m doing anyway, what’s the point of keeping a blog? So better write something unique for myself and for anyone who will bother to read.

          NOTE: I just edited my comment. Realized wrote something that came out wrong, sorry.

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